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Press Release

May 15, 2018

NEW YORK – May 15, 2018 – NBC News’ TODAY is the number-one morning show across the key demos. The broadcast, anchored by Savannah Guthrie and Hoda Kotb, wins the A25-54 demo for 124 consecutive weeks and the A18-49 demo for 144 straight weeks, its best streak in both measurements for nearly six years. TODAY also narrows the total viewer gap with ABC’s “Good Morning America” by 42% compared to the same week last year. Additionally, TODAY improves its A25-54 lead over GMA compared to both the prior week and the same week last year.

TODAY is heading to Windsor this week to cover the Royal Wedding between Princess Harry and Meghan Markle. NBC will present the primetime special “Inside the Royal Wedding: Harry and Meghan,” hosted by Guthrie and Kotb, on Wednesday, May 16 at 10pm ET, and all four hours of TODAY will be live from Windsor on Friday, May 18 from 7 to 11am ET. On Saturday, the day of the wedding, Guthrie and Kotb will co-anchor “TODAY at the Royal Wedding” beginning at 4:30am ET.


Net HH
TODAY 2.89 12 3,977 0.77 995 1.14 1,372
CBS THIS MORNING 2.37 10 3,263 0.48 617 0.71 857
GOOD MORNING AMERICA 2.99 13 4,119 0.70 901 1.01 1,217

TODAY averaged 1.372 million A25-54 viewers, leading GMA by +155,000 (+13%) and CBS This Morning by +515,000 (+60%)

  • TODAY has now ranked #1 among A25-54 viewers for 124 consecutive weeks (best streak in almost six years) and 140 of the last 141 weeks
  • TODAY delivered a 1.14 A25-54 rating, +0.13 points ahead of GMA and +0.43 points more than CBS
  • TODAY’s A25-54 lead over GMA was 19% higher than prior week and improved by 7% versus the same week last season
  • TODAY topped GMA by at least 100,000 demo viewers for the third consecutive week

TODAY averaged 995,000 A18-49 viewers, +94,000 (+10%) more than GMA and +378,000 (+61%) higher than CBS

  • Among A18-49 viewers, TODAY has now posted 144 consecutive weekly wins and has finished #1 in 150 of the last 152 weeks and 161 of the last 165 weeks
  • TODAY’s 0.77 A18-49 rating led GMA by +0.07 points and CBS by +0.29 points
  • Week-over-week, TODAY improved its A18-49 lead over GMA by 16%

TODAY averaged 3.977 million total viewers, leading CBS This Morning by +714,000 (+22%)

  • Compared to the same week last season, TODAY narrowed the total viewer gap vs. GMA by 42% while also posting a 68% higher advantage over CBS


TODAY ranks #1 among A25-54 viewers

  • Leads GMA by +166,000 and CBS by +583,000

TODAY ranks #1 among A18-49 viewers

  • Leads GMA by +168,000 and CBS by +443,000

TODAY leads CBS by +742,000 total viewers, 6% higher than last season